+1 323 641 4417
+44 740 327 9473
+61 488 853 632
+91 852 710 0131Link Tracking - Level-Up Your Engagement Game with URL Tracking
Send On-Brand Shortened Links That You Can Track for Engagement Metrics.
Track link clicks across any messaging channel in real time.
Measure CTR, identify purchase intent, and automate follow-ups.
-
1Embed a Link in Your SMS - It Shortens AutomaticallyUpon embedding any link through 360 SMS, the URL automatically gets shortened so character limits are not exhausted - saving cost and reducing spam risk.
-
2Add a Branded Subdomain for Trust & RecallShortened URLs can include relevant subdomains to build confidence and brand recall. Branded contractions encourage recipients to click - and keep you off SPAM lists.
-
3Send - Individually or in BulkTrackable links can be sent to individual users or pushed in bulk messages. Each link carries its own tracking identifier for per-recipient click data.
-
4Click Data Returns to Salesforce for Reports & SegmentationInteraction data - click count, duration, first and last click with date and time - returns to Salesforce for drill-down reports, segmentation, and visualizations.
Trackable Links That Work as Read Receipts - and Gauge Real Purchase Intent
The 360 SMS App lets businesses round-out recipient experiences by allowing text messages to send trackable links that measure messaging effectiveness. Trackable links act as read receipts of sorts, but also let you gauge interest by checking the number of times and the duration that a link was clicked.
Interaction data then returns click metrics to be used for drill-down reports, segmentation, and visualizations. Shortened URLs can also include relevant subdomains to build trust - keeping you off SPAM lists and saving money on character limits.
Add New Dimensions to Text Engagement - Link to Anything That Matters
Push trackable web-links for case deflection, lead capture, payments, appointments, and more - every click measured
Lead Capture & Forms
Send Message-to-WebForm redirects for lead capture. Link to appointment calendars, recommended product listings, and promotional pages - every click tracked back to the recipient in Salesforce.
Payment Links & Purchase Intent
Send payment links for sales and know if customers have received and clicked them. Use the interaction data for payment follow-ups - a dependable way to know exactly what your customers intend to do.
Case Deflection & Knowledge Base
Push knowledge base articles, troubleshooting guides, and case deflection links. Track which articles are getting clicks to identify where customers need the most support.
Consent & Compliance Links
Seek consent for compliance via trackable links - if a recipient clicks the link, it confirms agreement to terms. Track compliance interactions with date, time, and click confirmation in Salesforce.
Messages have a character limit - exceeding it can cost 2–3x more. When a message exceeds the character limit, it gets split across 2–3 messages and you get charged for each. Imagine sending 5,000 messages and being charged for 10,000 instead. Additionally, lengthy public URLs are cited as the primary reason for being flagged as spam and for low interaction on URLs shared over text. 360 SMS automatically shortens every link on send - eliminating both risks at once.
Gauge Interest Levels & Purchase Intent - Link by Link
Links can be shortened to on-brand contractions that instill confidence and build brand recall. Equally importantly, the feature allows sales teams to gauge interest levels and purchase intent - knowing not just that a link was sent, but whether, when, and how many times it was actually opened.
Link Tracking for Every Stage of the Customer Journey
From first-touch lead capture to post-sale payment confirmation - every link sent over SMS is a measurable engagement signal waiting to be acted on.
Campaign Engagement Measurement
Identify the best-performing links across campaigns, segment audiences by click behavior, and feed drill-down click data into Salesforce reports and visualizations.
Payment Follow-Up Automation
Send payment links and know exactly if and when customers clicked them. Use click interaction data to trigger automated payment follow-up sequences at exactly the right moment.
Event & Promo Announcements
Send trackable links to event announcements, promo-code generators, and new service roll-outs. Measure click-through rates to gauge response before scaling the campaign.
Appointment Booking
Share trackable appointment calendar links. Know who clicked but did not book, and trigger a follow-up sequence automatically for those who showed intent but did not convert.
Knowledge Base & Case Deflection
Send support article links and track which resources get the most clicks. Use the data to surface the right articles proactively and reduce support ticket volume over time.
Consent & Compliance Confirmation
Send compliance consent links where clicking confirms agreement to terms. Track consent confirmation with date and time stamp directly in Salesforce for audit-ready records.
Long URLs Are Ugly, Unbranded - and Getting You Marked as Spam
Lengthy public URLs are cited as the primary reason for being marked as spam and for low interaction rates on URLs shared over text. A long, ambiguous link drowns out your brand identity, feels like taking a chance on an unknown URL, and gives recipients every reason to ignore it. Branded short links solve all of this in one step.
Sending a Link Without Tracking It Is Flying Blind on Campaign Performance
You already know your message was delivered. What you do not know is whether anyone cared. Did they click? Did they linger? Did they click three times? Without link tracking, every SMS you send with a URL is a guess. With 360 SMS link tracking, every click becomes an intent signal you can act on - in follow-up sequences, in segmentation, and in every campaign decision after.
"A click is more than a click - it's intent, measured and ready to act on in Salesforce."
Trackable links in 360 SMS act as read receipts of sorts but go further - letting you gauge interest by checking the number of times and duration a link was clicked. Click metrics return to Salesforce for drill-down reports, segmentation, and visualizations. Every link sent is a data point. Every click is a signal. Every report is a decision made better.