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AI-Powered · Salesforce Native · Real Estate Texting

Convert Serious Buyers Faster and Build Referrals
with Salesforce SMS

You have just minutes to respond before homebuyers move on. AI-powered real estate texting software ensures instant replies, faster follow-ups, and better lead qualification to help you close deals faster - no code. No middleware.

★★★★★ 4.9 / 5.0 · 1,200+ verified reviews ·
360 SMS - Buyer Inbox · Salesforce CRM for Real Estate
4
2
1
3
Buyer Conversations
Sarah Mitchell9:03 AM
CONFIRM - Saturday 11am 🏠
💬 SMS
Marcus Rivera8:44 AM
Offer submitted - exciting! 🔑
💚 WhatsApp
Jessica ChenTue
Do you have 4BR in Austin?
AI Bot
1
David ParkMon
Closed! Thanks for everything 🎉
💬 SMS
Sarah Mitchell - Buyer
via Salesforce CRM · House Beagle
Hi Sarah - I'm Emma at House Beagle. You inquired about 3BR homes in Austin. What's your budget and ideal move-in timeline? 🏠
360 SMS · 9:01 AM · Delivered ✓
$550K, looking to move in 90 days
Sarah · 9:03 AM
Perfect - I have 4 great matches. Here are the listings: housebeagle.co/sarah-3br. Reply VIEW to book a tour 🔑
9:03 AM · Auto-logged ✓
✓ Buyer profiled · Listings sent · Agent briefed · Record updated in Salesforce
Type a message...
Template
Auto-logged · Opt-out managed · 15+ channels active Live
31%Higher Lead-to-Close
Conversion
40%More Open House
Attendance
<10 minSpeed-to-Lead
Response Window
98%SMS
Open Rate
1,200+Verified
Reviews
AgentExchange · #1 Rated
Why real estate teams choose 360 SMS

More Buyers, More Closed Homes
with Text Marketing for Real Estate

Every use case runs natively inside Salesforce - from speed-to-lead to open house automation to buyer persona profiling. Click a use case to see it in action.

Speed-to-Lead

Less than 10 minutes before serious buyers are lost to a sea of listings

With high volumes of calls and web leads, SMS marketing for real estate automation helps you act within the response window. Qualified buyers respond to personalized texts in minutes - turning first contact into lasting relationships.

  • Instant personalized intro fires when lead record is created in Salesforce
  • Merge fields personalize with buyer name, area, and property type at scale
  • Buyers talking to several agents - you respond first, you win the relationship
<10 min
Response window
31%
Lead conversion
0
Manual outreach
Speed-to-Lead · Salesforce CRM FlowLive
Buyer Conversation · SMS · <10 Minutes
Hi Sarah - I'm Emma at House Beagle. You inquired about 3BR homes in Austin. What's your budget and ideal timeline? 🏠
360 SMS · 9:01 AM · Delivered ✓
$550K, 90 days 🏡
Sarah · 9:04 AM
I have 4 great matches - here are the listings: housebeagle.co/sarah-3br. Reply VIEW to book a tour!
9:04 AM · Auto-logged ✓
✓ First contact <10 min · Buyer profiled · Serious buyers separated before first call
<10 min
Response
31%
Conversion lift
0
Manual outreach
Open House Invites

Reduce no-shows - send personalized open house invites that feel 1-on-1 at scale

Invite buyers in your territory and drive keyword-based responses to confirm interest or trigger actions. Property SMS delivers 1-on-1 communication at scale and enables easy booking, confirmation, and rescheduling through auto-replies.

  • Personalized invite with property details, photos link, and CONFIRM keyword
  • Day-before and morning-of reminders fire automatically - outperform email every time
  • RESCHEDULE keyword lets buyers self-serve - no agent coordination needed
↑40%
Attendance rate
↓60%
No-shows
0
Manual follow-ups
Open House Automation · Salesforce CRMRunning
Open house created - invites fire to matched buyers in territory
"Hi Sarah - open house Sat 11am, 4BR Oak Lane. Reply CONFIRM"Sent ✓
Sarah replied CONFIRM - record updated instantlyConfirmed ✓
Morning-of reminder + address + parking sentSent ✓
✓ Attendance ↑40% · No-shows ↓60% · Buyers show up because the text hit their lock screen
↑40%
Attendance
↓60%
No-shows
0
Manual follow-ups
Buyer Persona Profiling

Narrow down the search - get all the information you need in one shot

Collect all essential buyer information in one interaction without back-and-forth delays. Capture key decision-making details early and guide first-time buyers through a complex purchase journey with personalized real estate SMS automation.

  • Dynamic questionnaires driven by keyword replies - budget, beds, location, timeline
  • All responses logged to Salesforce - buyer segments update automatically
  • Agent enters every call fully briefed - no cold conversation, no wasted time
More qualified leads
24/7
Qualification
0
Manual profiling
Buyer Persona Profiling · Decision Tree · SalesforceRunning
Budget: Jessica replied B) $500K–$750K - qualified buyer
Bedrooms: 4BR minimum · Location: Austin, TX confirmed
Timeline: 60 days · Pre-approved mortgage confirmed
!
Buyer profiled · 3 listings matched · Agent briefed in Salesforce
✓ Buyer profiled in one flow · Agent enters call briefed · All in Salesforce
More qualified
24/7
Available
0
Manual profiling
Listing Broadcasts

Accelerate buying decisions - broadcast property updates that hit home

You improve buyer success by sharing key facts early. Send updates on interest rates, new listings, availability changes, and final calls. Track engagement with shortened links to identify ready-to-visit buyers.

  • New listings, price drops, rate changes, and final calls - all auto-broadcast
  • Segmented by buyer persona - 3BR Austin buyers get 3BR Austin listings only
  • Traceable shortened URLs - link clicks show who is most ready to buy
More read vs email
89%
Link click rate
0
Manual outreach
Listing Broadcast · Buyer Segments · Salesforce Running
🏠 NEW LISTING - 3BR AUSTIN BUYERS
"Hi Sarah - new 3BR just listed in Oak Hill, $529K, just reduced. Photos + floor plan: housebeagle.co/oak-hill · Reply VIEW to book a tour 🏡"

Sarah clicks link → click logged in Salesforce → agent prioritizes
✓ Hot lead identified by click activity · Agent follows up immediately
Interest rate changes & final calls auto-broadcast to all segments
VIEW keyword triggers appointment booking automatically
More read
89%
Link click rate
0
Manual outreach
AI Buyer Support

Spend more time prospecting - automate basic responses at scale

Most buyers prefer receiving listing details over text for faster, more accurate responses. With 360 SMS, automate basic replies so teams can focus on high-value activities like prospecting. Quick responses help buyers close faster on competitive listings.

  • AI answers property FAQs, listing details, and viewing requests 24/7
  • Hot leads escalated to human agent instantly - sentiment detection built in
  • All conversations logged to Salesforce buyer record - agent picks up seamlessly
24/7
Response
↑2×
Prospecting time
0
Missed inquiries
AI Buyer Support · 24/7 · Salesforce CRMRunning
"How many bedrooms does 4 Oak Lane have?" - AI answers instantly
FAQ handled: HOA fees, school district, nearest transport
Sentiment: high intent detected - escalated to agent instantly
Agent steps in with full history visible - ready to close
✓ 24/7 buyer support · Prospecting time ↑2× · No missed inquiries
24/7
Response
↑2×
Prospecting time
0
Missed inquiries
Property Inquiries & Traceable Links

Cut back on inquiries - traceable links measure interest before site visits

Track prospect interest through engagement with links to listings, maps, and virtual tours. Send shortened, traceable URLs with photos, floor plans, and directions, and identify high-intent buyers before scheduling site visits.

  • Custom shortened URLs - listing photos, floor plans, Google Maps, virtual tours
  • Link tracking in Salesforce - know who clicked and who is ready to make an offer
  • Fewer questions at site visit - buyers arrive informed and ready to decide
↓50%
Site visit queries
89%
Link click rate
Faster decisions
Traceable Links · Property Interest · SalesforceTracked
"Hi Marcus - photos, floor plan & virtual tour: housebeagle.co/oak-hill-full"
Link clicked - floor plan viewed (3 min)Tracked ✓
Google Maps opened - driving route checkedHot lead ✓
High intent - agent alerted instantlyFlagged ✓
✓ Hot leads obvious from link data · Site visit queries ↓50% · Buyers arrive ready
↓50%
Site visit queries
89%
Click rate
Faster decisions
Real Estate Teams
Ready to close more homes?
See 360 SMS running inside Salesforce for real estate in a free 20-minute demo.
How it works

Automated. Inside Salesforce. Zero code

Respond fast · Profile · Invite · Close · Nurture - every buyer journey handled automatically.

Speed-to-Lead
First contact <10 min · Buyer profiled · Listings triggered · Salesforce
1.5× lead conversion with SMS01 / 04
1
Lead submits inquiry
Salesforce lead record created - SMS fires instantly
2
Personalized intro sent
Agent name, area, property type - merge fields from Salesforce
3
Buyer persona profiled
Budget, beds, location captured in one conversational flow
4
Matching listings triggered
Relevant properties sent · Agent briefed · No cold calls
First contact <10 min · Buyer profiled · Serious buyers separated before first call
Open House
Invite · CONFIRM · Reminders · Post-visit follow-up · Salesforce
Attendance ↑40% · No-shows ↓60%02 / 04
1
Open house created in Salesforce
Campaign triggers personalized invites to matched buyers
2
Buyer replies CONFIRM
Attendance confirmed - Salesforce record updated instantly
3
Day-before & morning-of reminders
Address, time, parking - lands on lock screen every time
4
Post-visit follow-up fired
OFFER keyword triggers offer flow · Agent notified instantly
2 automated reminders outperform email every time · Buyers show up because the text hit their lock screen
Listing Broadcast
Segmented broadcast · Traceable URLs · VIEW keyword · Salesforce
5× more read than email03 / 04
1
New listing added in Salesforce
CRM triggers broadcast to buyers matching property criteria
2
Traceable URL sent via SMS
Photos, floor plan, Google Maps - all in one branded link
3
Link clicks tracked in Salesforce
Hot leads identified by click activity - agent prioritizes
4
Viewing or offer triggered
VIEW keyword → appointment booked automatically
Hot leads identified by link clicks · Fewer queries at site visit · Deals move faster
Close & Long-Term Nurture
Offer → milestones → review → annual drip · Salesforce
↑ Referrals & repeat business04 / 04
1
Offer accepted in Salesforce
Congratulatory text fires automatically to buyer
2
Closing milestone updates
Inspection, title, keys - every stage auto-communicated
3
Post-close check-in + review
30-day check-in · review request · referral ask
4
Long-term drip continues
Annual property value update · refi opportunity · repeat sale
No buyer falls through the cracks · Referrals built in · Repeat business automated
⚡ AI Use Case · Real Estate

AI-Powered Buyer
Engagement at Scale. 24/7

Real estate agents are too valuable to waste on window shoppers and basic inquiries. 360 SMS AI agents handle buyer profiling, open house confirmations, property FAQs, and listing alerts - automatically inside Salesforce. Your team spends more time with serious buyers and less time on back-and-forths that go nowhere.

AI Buyer Profiling & FAQ Chatbot
Profile buyer personas, answer property FAQs, send matching listings, and book viewings 24/7 - all inside Salesforce. Automate basic responses to allocate agent time to high-value prospecting activities.
24/7 · zero agent time on routine queries
Drip Suggestions for Follow-Ups
AI-Based Drip Suggestions recommend optimized follow-up journeys and engagement timing based on buyer interaction behavior and inquiry patterns.
Increase property conversion opportunities
AI Language Translation for Buyers
AI Language Translation translates buyer and tenant conversations instantly to support seamless multilingual communication across messaging channels.
Reach wider property audiences
Achieve end-to-end buyer communications with a single app integration - no code.
Every buyer conversation is auto-logged to the Salesforce record. Data stays in your org.
See AI in action →
Salesforce Native · Property SMS · Territory Management
Platform & Territory Management

Manage relationships and
agent territory - all inside Salesforce

Use automatic lead assignment and consistent originator numbers for messages, no matter who sends the campaign. Property SMS on Salesforce centralizes all buyer conversations, link tracking, open house automation, and listing broadcasts in one place - with full territory visibility.

Automatic lead assignment by territory
Use automatic lead assignment and consistent originator numbers so buyers always hear from the same agent - building the personal relationship that closes deals.
Traceable shortened hyperlinks
Activity over links to listings, Google Maps, and floor plans tells you much about prospects - and helps cut back on inquiries at the time of the site visit.
15+ channels - SMS, WhatsApp, MMS, voice
Choose between 15+ built-in channels, short codes, VoIP, or toll-free numbers to encourage home buyers to respond on their preferred communication channel.
Opt-In & Opt-Out consent management
Double Opt-In and Opt-Out consent flows built in - essential for compliant real estate SMS marketing at scale, directly inside Salesforce.
Salesforce-Native Real Estate Platform
Buyer conversations and territory management centralized
All buyer data inside your Salesforce CRM only
Automatic territory assignment · consistent originator numbers
Traceable URLs · link clicks tracked in Salesforce
15+ channels · SMS, WhatsApp, MMS, voice · single inbox
Open house automation · keyword replies · confirmations
All interactions auto-logged to buyer record
Best SMS Marketing Platform for Real Estate
Text communications are 5× more likely to be read. With a structured SMS strategy, lead conversions increase up to 1.5×.

Trusted by 60K+ Users Globally

The most reviewed Salesforce SMS app on AppExchange - verified 5-star reviews from real estate teams globally.

★★★★★

We respond to every new property enquiry within 3 minutes — personalized, first-name, from the right agent. Our lead conversion went up 1.5× in the first month and our agents spend twice as much time with serious buyers.

Sarah M.
Salesforce Admin · House Beagle · Real Estate
★★★★★

Open house attendance went up 40% and no-shows dropped dramatically. Two automated texts — day before and morning of — and buyers show up because the reminder actually lands on their phone screen.

Marcus R.
Lead Agent · Premier Realty Group · Salesforce
★★★★★

The traceable link feature alone changed how we work. We know exactly who clicked the listing photos before we call them. Hot leads are obvious — agents stop wasting time on buyers who aren’t serious.

Jessica C.
Director of Sales · Century Properties · Salesforce

What can you do for our vertical?

Explore our real estate texting projects to find examples of similar requirements. Your options are unlimited — get a demo and tell us about the needs of your vertical.

Common questions about SMS for real estate

1. What is SMS marketing for real estate, and how does 360 SMS enable it?
2. How does text message marketing for real estate compare to other channels?
3. What is Property SMS on Salesforce, and how does it help close deals faster?
4. How can real estate agents use Salesforce SMS to improve speed-to-lead response?
5. How can SMS help real estate agents follow up with property inquiries?
CONTACT US

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Whether you need a 360 SMS demo, a pricing quote, or help with setup in Salesforce, our team is available 24x7 across the US, UK, AU, and IN.

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Average first response within an hour
Trusted by 60K+ users on Salesforce

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